Yasoob Ahmed | Chicago | Yelp – Why Yelp Works!

Another good article about yelp. Enjoy!

Bits: Why Yelp Works
Published: May 12, 2008
Why has Yelp succeeded in building an audience for its collection of local business reviews when others have failed? Its chief executive, Jeremy Stoppelman, says the reason is it catered to the small group of people who made reviewing a hobby and also saw it as a way to make new friends.

Posted via web from Yasoob Ahmed

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