Chasing Cool – This Month’s Must Read Book

I was reading an article in an issue of GQ about a book called Chasing Cool by Noah Kerner and Gene Pressman. From the first page, I was captivated by the stories that are in this book. The perspective that this book gives on the concept of cool is different from the conventional view of what cool is. The writers are from two different worlds, Noah Kerner is a DJ and Gene Pressman is a fashion icon which gives the book multiple views of what cool means in different industries.  This is a must read for anyone that is interested in understanding what makes something cool or not. This books take on the concept of cool is a refreshing view of what cool was, is and will be. Check out the website for more information http://chasingcoolbook.com/

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